The Gary Halbert Research Secret That Made Millions
Gary Halbert, one of the greatest copywriters of all time, had a secret weapon that made his sales letters convert like crazy.
And no, it wasn’t some fancy copywriting formula or hypnotic words.
It was deep research.
Let me tell you a quick story…
Back in the 1980s, Halbert wrote his now famous sales letter for his coat of arms genealogy business.
It was a simple offer.
People could order a framed version of their family’s coat of arms.
But instead of rushing to write the copy, Halbert did something brilliant…
He went to a library and spent weeks researching old family names, heraldry, and genealogy records.
He wanted to know exactly why people cared about their family’s history and what emotional triggers would make them want to own a framed coat of arms.
The result was a sales letter so powerful it became one of the most mailed direct response letters in history.
That’s the power of strategic research.
Fortunately, you don’t have to waste hours in a library before writing your next sales page or email because…
The internet has made copywriting research super easy and fast.
That’s why I created The 1-Hour Copywriting Research Method…
To show you a simple, step-by-step system for conducting copywriting research in any niche.
Want to see how it works?
Go get it here.
Mkusua.gumroad.com/l/research
Best,
Mk Akan