If someone walked up to you and said…
“I'm about to launch my product in an hour. Please, can you look at my landing page and help me improve it?”
What would you do?
Here’s what I would do:
First, I’d ask some simple research questions, like:
Who’s your specific target audience?
What exactly will this product do for them?
What makes your product unique?
Then I’d ask follow-up questions based on their answers.
I’d also check out landing pages of similar successful products in that market.
I want to see what they’re doing right.
Next, I’d look at the offer itself.
Is it irresistible?
Can it be improved?
Then I’d assess the proof elements on the page.
Can we add more credibility?
Can we present them more persuasively?
Can we add proof directly into the headline?
After that, I’d rewrite the headline.
I'd brainstorm at least 10 headline ideas, then pick 3 to test.
All of this can be done in under an hour, right before the launch.
And if done well, it can increase conversions by 2x, 3x, or even 10x.
Here’s the real question:
Can you confidently do all the steps I just outlined?
If not, you need my Copywriting for Beginners course.
I walk you through these exact steps (and more) in the course.
Get it now before the price goes up.
https://mkusua.gumroad.com/l/copybeginners
Best,
Mk Akan
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