How to become an ATTENTION MAGNET

Lessons from Hilda Baci- The girl who broke the guinness book of records

By now you've likely heard about Hilda, the lady who just broke the Guinness book of records. 

She has cooked for over 86 hours nonstop to beat the current record holder - an Indian lady.

There's so much we can all learn from this awesome Nigerian. 

But the main thing we can all learn as copywriters, is something called…

ATTENTION.

Like you know,  ATTENTION is the beginning of persuasion. 

It's the most valuable commodity online. Everything starts after you grab attention. 

So far, Hilda Bassey has magneted attention like crazy .

So far different celebrities and personalities have commended her, tweeted about her or spoken directly to encourage her.

People like…

Margaret Obi- Peter Obi's wife

The governor of Lagos 

The vice president of Nigeria 

The former governor of her state of origin- Godwills Akpabio

Burna Boy

Charlie Boy

Iyanya

Various celebs from Big Brother Nigeria 

Nigerian celebs in the diaspora.

And Nigerians all over Nigeria 

In fact, non Nigerians are rooting for her too.

She has trended on social media a couple of times. 

The love and support is insane. 

Right now she's not just the talk of the town.  She's the talk of the country.

Her story reminds me of this famous quote…

Set yourself on fire and the world will come to watch you burn.

She has literally set herself on fire and we're all watching her burn.

Do you know how this will change her life and business?

She's now the most popular cook in Lagos or Nigeria. 

She may not be the best cook but she's now the most popular cook.

Which one is way better?

Golibe- a top Nigerian copywriter puts it nicely…

Known cook > Best cook

Being known is better than being the best.

In other ways , magneting attention to yourself or business is super important. 

So…

How can we apply these lessons to your business or your copywriting business?

Well, here are some of my thoughts. 

#1- You can organize a challenge that'll magnet attention.

Some ideas are listed below…

Announce to the world that you're starting any of these challenges. 

I'll write 1 email a day for 100 days for 100 different coaches to promote their different offers.

Or 

I'll write 1 sales page a day for 30 days in 30 different niches.

Or 

I'll review and improve 1 sales page a day in the coaching niche for 30 days 

Or

I'll teach 1 important copywriting topic daily for 30 minutes for 30 days.

Or

I'll review any email written by a new copywriter daily for 30 days.

And on and on.

Which of these challenges would you want me to start?

Best

Mk Akan 

PS- My email copywriting course is still here for you.

Or Learn how to write sales pages fast