How "Copywriting Formulas" Can Ruin Your Copywriting Skill
Here's what to do about it.
This week and last week, I uploaded 2 brand new training on Copywriting Formulas in my Copywriting School.
I taught the AIDA and SSS Copywriting Formulas.
AIDA -one of the most popular copywriting formulas - stands for…
A - Attention
I - Interest
D- Desire
A- Attention
And SSS stands for…
S - Star
S - Story
S - Solution
I’ll teach them a few other important Copywriting Formulas.
Like the PAS Formula,which stands for-
Problem, Agitate , Solve.
These formulas are great. But I DON’T usually teach formulas first.
I only teach them after Iaying a solid foundation for my students.
My students only learnt these formulas after learning other MORE important topics like...
Basic human psychology, audience research, irresistible Offers, buying motivations…
And many other important and basic copywriting topics.
Many people love these copywriting formulas and learn them before mastering the basics.
In fact, most gurus teach copywriting formulas and templates more than they teach the BASICs.
Because , most times , that's what people want to BUY.
But if you want to TRULY master copywriting , learning just formulas and templates is a HUGE mistake.
You see, learning how to write copy with templates and formulas before mastering the basics is like...
learning to spell english words without knowing the basic 26 English alphabets.
Or like trying to solve further maths without understanding simple arithmetic.
It will ONLY lead to frustration.
This is why many people don't understand how or why a long form sales page could be 30 to 60 pages long.
Well, here's the TRUTH.
Copywriting Formulas are great. It can help you write sales copy FAST.
But if that's all you know…
And if you've not mastered the basics…
You’ll become a “half baked” copywriter.
What's the solution?
Just one thing. Go back to the basics.
Go back and master important copywriting fundamentals like …
Buying motivations
Copywriting research
Irresistible Offers
Marketing hooks
Market awareness
Market sophistication
Basic Human psychology
And many MORE.
When you MASTER these basics, you’ll know how to use or tweak any copywriting formula or template for writing world class copy.
Thank you.
Best
Mk Akan
PS- My copywriting school focuses on the BASICs first before anything else.
You can join today , and start mastering the basics.
Click this link to get started.