Can 200 Swipe Files Teach You New Copywriting Secrets?
A swipe file is simply a PDF version of a high-converting sales page, saved for inspiration and study.
Every serious or successful copywriter I know has a swipe file.
Their swipe files may include sales pages, VSLs, webinars, emails, and even Facebook ads.
Ideally, you should build a swipe file specifically for the niche you write in.
So, if you write copy for SaaS companies, your swipe file should be filled with all kinds of winning SaaS copy.
But what's the real value of these swipe files?
#1 – Unlimited Ideas
Swipe files ensure you never start from scratch.
They give you unlimited ideas, no matter what type of copy you're writing.
#2 – Research
Knowing what other copywriters have written in the past…
Or what has worked (and is still working)…
Is a vital part of copywriting research.
Your swipe file helps you do this with ease.
#3 – Learn New Copywriting Techniques and Tricks.
A few years ago, I started studying and breaking down different sales pages almost daily.
I’d read through a swipe file and try to understand the techniques the copywriter used.
It was eye-opening.
After doing this for a few weeks, I began to notice powerful techniques that weren’t being taught anywhere else.
That simple exercise dramatically improved my copy skills.
Eventually, I started recording videos where I broke down these pages.
Viewers loved them and said they learned a lot.
In the end, I built a swipe file with over 200 sales pages and recorded 20 video breakdowns of different sales pages.
Would you like access to these 200 swipe files and video breakdowns?
If you just want the swipe files alone, go here:
If you want the swipe files plus the video breakdowns for FREE, get my comprehensive copywriting course.
I've added them as bonuses.
mkusua.gumroad.com/l/copywriting
Best,
Mk Akan